As Zed Mervis, Ronnie’s brother and business partner, says, a diamond’s job is to be beautiful. Brilliance and sparkle are the two most important things to look for. Unfortunately, many dealers convince shoppers that a stone’s certification, which shows the 4 Cs (cut, color, clarity, carat weight) but does not prioritize them, is more important than how the stone actually looks in the real world.
In this video series, Ronnie Mervis explains in simple terms what you need to know before buying a diamond. Our approach at Mervis always begins with education. A diamond is a big purchase and one you should do with confidence.
Stay tuned for more educational videos on the 4 C’s!